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Introducing Rebecca Jenkins to my network...

  • Writer: Ken Walters
    Ken Walters
  • Nov 23, 2022
  • 2 min read

During my career, I’ve developed many sales and marketing strategies. Whether it be for the company I am working with to find new business… or, in the instances when I’ve worked with media and marketing communications agencies, for their clients. During the latter, therefore, consider that I have created strategies that have found business with companies who want to create strategies to find new business – oh, the irony!


Nearly all of the strategies have had some form of sales forecasting that identifies what marketing needs to do and when it needs to do it to achieve targets/goals. Armed with this insight, a cost effective marketing plan that accurately delivers a good return on investment can be created. In other words, a plan that delivers what you need when you need it – controlled growth!


These strategies have included all the tools in the conventional marketing toolkit – as described in my blog post entitled ‘Marketing – posturing and positioning’ – but also tactics that include the hard slog of cold-calling, field sales and tele-sales/marketing through to a focused approach that targets specific companies and individuals through research.


Earlier this year, I was introduced to Rebecca Jenkins who has helped me rationalise the way I work in the focused approach. Rebecca has a hugely successful track record in this methodology – and wealth of experience that she imparts through her business RJEN.


For example – she has extensive Board and NED experience, and works with both corporates and SME businesses to achieve substantial profitable growth, including her V.I.T.A.L principles to secure C-suite accounts. Her experience comes from securing profitable multi million accounts in her previous business and retaining them for the long term.


In February, Rebecca will be running a nine month Executive Mastermind course for business owners and senior executives who, despite the economy, want to make2023 their most successful business year.


The Mastermind is extensive and designed to provide an exceptional level of support. It incorporates a proven framework and road map for business growth. It includes one to one coaching, a strategy retreat, a select community of leaders; new skills development; extensive resources, and in person events.


For those in my network (and beyond), if you are interested in talking to Rebecca on this (or any other topic she has experience/insight on), please message/call/email me and I’ll make an introduction for you – and, Rebecca has kindly extended a special offer to people in my network for the Executive Mastermind course… so get in touch with me to benefit from that too!



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